Articles Index
The Customer Is King
Marketing experts tell us that the customer's satisfaction is of the utmost importance
to successful companies. Television and print advertisements bombard us with their
promises to make us happy as buyers. And yet, according to a survey published in
TIME magazine, more than one-half of us are unhappy with the service and attention
we receive from those who sell to us.
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Say It in the Subject Line
The subject line is the most important piece of information in an e-mail message.
It's the first and only hint as to what your message is about—unlike a letter, where
the body is in full view. There are people who get hundreds of e-mail messages a
day, and they can't possibly read them all. So, if your subject line doesn't seduce
your readers, they may never open your message. If you look down the subject line
column of your inbox, perhaps you see subjects like those below that give you absolutely
no information and no reason to read the message:
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7 Proven Steps to Search Engine Success
Having a good website isn’t enough—you need to help people find it. The most commonly
used tool for finding sites is the search engine. Unfortunately, getting search
engines to recognize and include your site in results listings isn’t always clear.
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Attracting More Customers: The Top Four Ways to Advertise Your Site
Suppose you threw a party and no one showed up? If you create a website but don’t
advertise it, you'll have the same result. Even the best website is a "passive"
marketing tool. To help prospects find it, you must continually prompt them to type
in your address or click your links. And that makes advertising an indispensable
component of online success for many small and medium-size businesses.
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Helping Your Customers Find You
Business owners have a hunter’s mentality. They need it to pursue and capture enough
new business to successfully compete in this challenging environment. They spend
thousands (dollars and hours) attending trade shows, conferences, seminars, and
networking events with the primary goal of cultivating new business relationships.
They make sales calls, send post cards, and blast e-mail messages, all in pursuit
of their most desired prey: new customers.
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How to Attract More Clients
Running a business may be the royal road to financial freedom, but no one said it
would be easy. The fact is that if you’re in business for yourself, you know what’s
required: First, you must have the motivation and the mindset to succeed, and then
you must identify and follow through on the action steps that will increase your
sales, and thus your revenue and profits.
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How to Test Your Website’s Usability
Whether you already have a website for your business or are contemplating building
one, you need to consider your site’s usability. This term refers to how efficient,
effective, and overall user-friendly a website is. The key questions to ask when
considering usability include:
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